In this episode we met with Tiffany Sieve at Paycor to share her marketing insights from a fast growing B2B CMO. We discussed the following :
- Paycor’s Growth and Products: Discover the innovative products driving Paycor’s tremendous growth and learn more about the company’s journey.
- Going Public: Tiffany will share her unique experience of being with Paycor during its transition to a public company.
- Life as a CMO: Get a glimpse into Tiffany’s daily life as a CMO, including her interactions and responsibilities.
- Marketing Structures: Learn about the differences between centralized and non-centralized marketing structures, along with their pros and cons.
- Sports Sponsorships: Hear about Paycor’s exciting sports sponsorships, including the home of the Bengals Paycor Stadium, and how they measure ROI on these investments.
- B2B Marketing Trends: Tiffany will discuss the latest trends in B2B marketing and how a significant percentage of people are influenced before even talking to sales.
- Go Red Fundraiser: Discover Tiffany’s involvement in the Go Red fundraiser and what it’s all about.
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